How to prepare for a digital nomad press trip

In light of an increase of flexible working, individuals continue to choose workations, or to travel while working full-time. And as such, there has been an increase in long stay tourism, or digital nomad tourism, needs.

By definition, a digital nomad is “a person who earns a living working online in various locations of their choosing (rather than a fixed business location)”. And along with the typical leisure demands of a short stay tourist, digital nomads must also consider things like where to work, fitness routines and more.

It’s a new opportunity for both individuals travelling to a new destination and also an opportunity for destinations who are looking for more tourism activity around the year. And so it is an exciting time for both to work on different initiatives together, such as press trips to test the waters.

So whether you are looking for your next press opportunity or preparing for one, here are some things to consider:

Research The Destination

The first step in preparing for a press trip is to thoroughly research and get to know your destination. Digital nomads are accustomed to adapting to new environments, but understanding the local culture, customs, and business practices will enhance your experience. Identify key attractions, local hotspots, and relevant events that align with your work. Familiarize yourself with the local time zone to manage your work hours effectively.

Pack Smart and Light

Packing efficiently is an art form for digital nomads, and as always, prioritising essentials such as a laptop, camera, chargers, and any other work-related devices is important. Consider the climate of the destination and pack a versatile wardrobe that can take you from business meetings to exploring the local scene. And don't forget any necessary adapters and converters to ensure your devices can be charged seamlessly.

Create a Mobile Office

As a digital nomad, your office is wherever your laptop is, and preparing for a press trip is no exception. Ensure you have all the tools and applications you need to work remotely, including project management software, communication tools, and a reliable VPN for secure connections. Consider setting up a mobile hotspot for reliable internet access on the go.

create room for flexibility

If possible, as press trips often come with a busy schedule, including interviews, site visits, and networking events. While it's crucial to attend these activities, it can be worth while to ask for some flexibility in the schedule for spontaneous exploration and unexpected opportunities. Use productivity techniques such as time blocking to ensure you can balance work responsibilities with leisure activities.

Network Strategically

Press trips offer unparalleled opportunities for networking with fellow professionals, influencers, and industry insiders. Be proactive in connecting with other participants, both online and in person. Leverage social media platforms to follow and engage with key players in your industry who will be attending the press trip. Prepare an elevator pitch that succinctly describes who you are and what you do, making it easy for others to remember and understand your professional background.

Capture and Share Your Experience

As a digital nomad on a press trip, you have a unique perspective that can be valuable to your audience. Use your skills in content creation to capture the highlights of your experience, whether through blog posts, social media updates, or vlogs. Share your insights into the destination, the event, and the people you meet. This not only enhances your personal brand but also provides valuable content for your audience.

Stay Mindful of Time Zones

One challenge digital nomads often face is managing work across different time zones. When preparing for a press trip, be mindful of the time zone differences between your home base and the destination. Plan your work hours accordingly to ensure you can meet deadlines and participate in scheduled activities without compromising your well-being.

Prioritise Self-Care

The excitement of a press trip can sometimes lead to neglecting self-care. As a digital nomad, your well-being directly impacts your ability to work and enjoy your travels. Prioritise breaks, sufficient sleep, and healthy meals. Incorporate physical activity into your routine, whether it's exploring the local area on foot or finding a nearby gym or class. Balancing work and leisure is key to making the most of your press trip experience - especially as a digital nomad.

Keep in contact

Press trips are an opportunity for growth, learning, and connection and staying in communication with the communities is one of many ways to keep things moving forward. Join lists, stay connected on LinkedIn and make time to nurture your connections well after the trip, as you never know what opportunities may arise next.

Which destination would you recommend to digital nomads?

Han x